It's about fun at home for family and friends

Swimming Pool Specialist | Pool Company | Online Shop | Centurion | South Africa

THE SWEMGAT STORY started during the autumn of 1998 in Pretoria.

You know what, actually the story started much earlier in the 80s when a boy nicknamed "Fish" by his primary school principal, was awarded 3 trophies after competing at the Pietersburg Swimming Club's annual gala.

"Fish" really loves water and swimming! In his twenties, after completion of engineering studies at the University of Pretoria, "Fish" started a Pool & Spa company.

Later when "Fish" completed a new swimming pool for a family with two young boys in Pretoria in 2006, he recognised the one thing what he most enjoy about the swimming pool industry - hearing the sound of children playing in water. The splashing sound of water take him back to the years he and his friends played together in the backyard pool.

Today, "Fish" and the Swemgat team's goal is to help create outdoor entertainment areas where families can relax at home and have fun together.

Swemgat build, remodel, heat and repair swimming pools and spas in a few selected areas in Gauteng and Mpumalanga. Apart from providing an onsite service, our biggest drive in today's economy is to grow to the number 1 Online Pool Shop in South Africa. 

For a quotation on a pool project; for information about our franchise opportunity in your local area or to ask a question about a problem pool - contact us


Start or Grow your own Pool Construction / Pool Repair Business


The Swemgat franchise opportunity offers individuals the chance to build a successful business of their own.

  • Swemgat's hands-on training will make you and your team part of a small group of Swimming Pool & Spa specialists in South Africa.
  • Entrepreneurial skills; a vehicle; working capital and an Upfront Fee of R150 000 is minimum requirements to be considered as franchisee.
  • Existing independent handymen, home- and pool builders in KwaZulu Natal and the Western Cape that would like to partner with us - feel welcome to reach out and make contact. Ask for Hendrik.

The Swemgat Vision

Our vision is to help to grow the number of swimming pool owners in South Africa to 2 million by the year 2040.


Our daily mission is to create happy swimming pool owners that will recommend to their colleagues, family and friends.

Culture Statement

The acronym "S W E M G A T" stands for: Share; Wealth; Entrepreneurship; Money; Generosity; and Activate Tenacity - words that encapsulates our company's culture.

S - To share is crucial in human existence. We wake up in the morning and look forward to a new day where we can improve and share our skills that will make the lives of our own and our customers' families better.

W - Effective combination of physical and human resources create wealth.  We always want to learn more about Swimming Pool Technology in order to make pool ownership easier.

E - Being an “entrepreneur” is an admirable career choice and team-members are encouraged to start their own business while working for Swemgat.

M - The ultimate reason why we are in business is to continuously generate money to provide a stable income for our teams, suppliers, service providers and government in order to make South Africa better.

G - Generosity is viewed as an attitude and is cultivated by us; thus giving without expecting anything in return. When we can, we offer our time, money and talents to aid someone in need.

A - Every day we read about principles and promises in the Bible that activate us to find, define our true purpose in life.

We believe in Jesus Christ as our Saviour and are not ashamed to spread the written Word. The BIBLE after all is our human manual for happy living with Basic Instructions Before Leaving Earth.

T - We view tenacity as the most important attribute team-members should have. "Tenacity" is the trait of never giving up.

For any further information - contact us